洋奶粉为何那么牛永恒

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洋奶粉凭什么这么牛，究其原因无外乎三点：

第一就是事件的影响还没有消失，消费者对国产奶粉的安全和品质仍然存在信任危机。

第二点就是国内乳业标准降低，大企业专门窝里斗，恶性竞争，就造成了市场不景气。

环比增长7.0% 最后一点，公关手段比国产奶粉更有利，经过多年经营已经在我们国家的幼儿市场上有了较高的话语权和定价权。

对于中国奶粉的未来，业内人士认为练好内功那才是真金。洋奶粉虽然贵，但其品质可靠。国外奶粉的企业很多都是从制药行业转过来的，还有几个是百年乳企，人家有传统，在产品质量的控制上有一整套的体系，研发力量也很强大。比如荷兰的海普诺凯集团，就是典型的百年乳企，从奶源、生产加工、销售和售后服务都有一整套严谨的质量控制体系，产品生产的各个环节都要经过重重检验，旗下的的高端品牌佳贝艾特的婴儿配方羊奶粉、新鲜羊奶、羊等远销全世界。所以中国奶粉企业应该花大力气在产品的质量安全上重新树立品牌的形象和美誉度，千万别再把精力放在行业的恩怨情仇里，窝里横那不叫横。

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